Laduma Ngxokolo is the young talented designer behind the Maxhosa clothing line. His knitwear collection consists of merino wool and kid’s mohair blend knitwear pieces in different styles such as cardigans, waterfall cardigans, v-necks, shawl collar necks, pull-over’s and crew-neck jerseys. Laduma was one of the three South African designers that recently went to showcase their collection at London Fashion Week. I don’t know about you, but he is definitely one of my three favorite designers at the moment. I get to know the humble designer a little better with a series of emails…
You are one of South Africa’s best fashion designers at the moment. How has the experience been for you so far?
Awesome man! It makes me feel more confident about what I do. I must honestly say it puts me under pressure; fortunately, pressure keeps me going. I still look up to a lot of South African designers who have been around in the industry for a long time.
What does fashion and style mean to you?
I consider fashion as an artistic interaction between people; an environment without fashion would have been boring for me. I understand style as distinctive elements that make one unique from other individuals; it’s a character that one develops as they go along.
How was it showcasing at London Fashion Week via the Ubuntu International Project?
It was epic! I always dreamed of starting high so that I can prove to the local market how high our indigenous-inspired styles can take us. The fantastic part is that the Ubuntu International Project is still interested in showcasing our work in other prestigious fashion weeks in the future.
Do you have any plans to move overseas since the fashion industry is bigger there?
If I have to I would do so, but I wouldn’t do it at an expense of losing the real essence of my work. Currently I am comfortable being within the South African ambience.
Where can people buy your clothing?
My knitwear collection is currently under construction, but one can preorder via my email address: Ngxokolo.firstname.lastname@example.org then I will inform them when the knitwear is ready for sale. I want to make sure that I deliver a good quality product, so the wait is worth it.