It is rare for a writer to interview the same subject more than once in the space of a year. Yet, here I am, two months later, sitting across the table from the brains behind one of South Africa’s most under-estimated menswear brands: Skorzch. To avoid sounding like a broken record (you can read the three-part Skorzch Effect articles: part 1, part 2 and part 3). I’ll attempt at a worthy one-liner description of the Skorzch brand: Immaculately tailored menswear which exudes a vintage aesthetic and sophistication.
Zano Sithetho, who’s now fondly known as Sir Skorzch, sits upright on the bright orange couch of the Joburg CBD coffee shop we selected for this special interview (you’ll find out soon what makes it so sentimental). His frame is adorned in a dark navy suit, blue and white checkered shirt and red bowtie, casting a visually delectable contrast against the couch – not quite as delectable as the chocolate cake we share, though! My attention is averted back to Zano; he is ready. A sip of cappuccino, some clearing of the throat and the show begins!
Amandla: So much has happened since our last interview. Take us through it.
Zano: A lot has happened! I now have a business partner, Tsholofelo Mothibi. He is an image consultant and he’s got the Skorzch Effect (chuckles). Tsholo takes care of the marketing side of our brand. Skorzch has also stylised The Soil (the band) for their recent TV interviews, performances and their latest music video (in which Sir Skorzch makes an appearance). We’re currently busy with Skorzch’s biggest order to date: a wedding that demands a number of Skorzch suits (he had made me feel the suit material the moment we sat down: rich and soft to the touch). I’ve also been a GQ.co.za Style Diarist Top 3 finalist and been featured on Anthony Bila’s blog. I have to say that the recognition Skorzch is receiving has been the best part… Facebook, BBM, Twitter… it’s been insane!
Amandla: I saw you at the Mercedes Benz Fashion Week Joburg. As I recall, you were feeling confident after the Distinctive Man show. Yet, after the Avant show you said, and I quote, “I have my tail between my legs.”
Zano: (laughs) Distinctive Man and Skorzch belong to the same pool – that of menswear, and I didn’t see anything that intimidated the Skorzch brand. But with Avant, it was different. They belong to another pool. I guess that’s why I felt that way. I want Skorzch to compete with not just those in the menswear pool, but beyond.
Amandla: Winter is approaching fast and with that, the Skorzch Winter collection too. During our previous talks you spoke enthusiastically about it. Shed some light.
Zano: The Skorzch Winter Collection will consist of the Skorzch vintage trademark. Expect greys, blacks and charcoal, all with a splash of colour. I do not want to reveal too much but what I can say is the collection will be neat and simple, keeping to the basics of the brand.
Amandla: “This man is the future of men’s fashion”, that is what a Jozichic reader said of you. How does it make you feel and are you feeling any pressure?
Zano: It was unexpected. The Skorzch brand is still a baby so I’m greatly humbled – there’s no pressure. We are chilled (chuckles).
(Amandla) Did I mention that while Read the full story