Tag Archive | "LinkedIn"

Social Network Recluse


I am not on any social networks, there I said it! I remember it like yesterday when Facebook hit South Africa by storm. I had just started tertiary and everyone, I mean e-v-e-r-y-o-n-e was abuzz about poking, tagging and seeing whoever whoever’s profile (a once foreign concept to me). Friends would encourage, persuade and even threaten each other that if they do not join they wouldn’t be considered relevant anymore. People would crumble and when they were members they would in turn persuade others. I’ve heard it so many times “Ek se, I’ll halla at you on Facebook” or wait, even better “what’s your profile name” and when you say “I don’t have Facebook,” they give you that shocked nerdy look. “You’re not on Facebook or Twitter, what do you mean?” Exactly that, I’m not on any of them. The faces that fall in confusion!

So here’s my thing, I’m not against social networking but I guess I’m just really old school, even though I’m 22 in this technologically advanced world. Seems like I’m procrastinating and closing down a different, faster paced world but I really don’t see the point for NOW. When I want to speak to a friend for whatever reason I will either call, SMS or even email them and if I don’t do neither I don’t consider them a friend at all. But everything else I don’t do. I once read that social networks give you the ability to switch off when you don’t want to reply to the world as you can lose yourself in the persona you have created. Funny how someone can ask you a question and you ignore them yet an hour later you update your status. That statement right there changed me.

I once gave into temptation and joined FB and Twitter (which didn’t last very long). People become highly opinionated; some mock others just to make themselves feel better. Others thrive on the drama, chaos and escapism. On the upside, I was in contact with friends from primary and high school, which was great but I soon realised this was not for me and I deleted my profile. Maybe the real reason I’m not on any social networks is because I’m not the thick-skinned young lady I thought I was as people can be brutal on these platforms… Oh well, either way I’m happy without it all.

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The Good, the Bad and the Ugly of Social Media in the Music Business


Social networking has taken the world by storm. Gone are the days of only communicating via phone calls, snail mail, telegrams, and emails. With the introduction of Facebook, Twitter, Foursquare, BBM and other social networks, the world has become very small.

This new revolutionary way of communicating has brought every kind of social group together in one place, and allows them to interact. One particular social group that is using this network is the music industry and its fans. But like any other form of innovation it has its good, bad and ugly side.

The Good

Unlike paying PR and advertising companies – it’s cheaper for both personal and business use because most of it is free. It has made it easier for any artist to communicate directly with locally and international based fans, especially the ones who attend gigs and buy music. The artist can also track their loyal fan base, leak new releases, drive word of mouth, grow his reputation, push his brand and be easily accessible.

The Bad

Being in the music business means you lack anonymity and social networks take it to another level. You’re putting information about your name, location, age, gender, and other information that you may not want others to know. There’s also a potential of failure of security which will lead to con artists coning your fans, clients and destroying the brand you’ve worked so hard to build.

The Ugly

You can a have a large online following but it doesn’t automatically give you power. You can’t perceive that when you tweet about your upcoming gig, all your followers will attend. Growing your reputation through social media can be tricky because one can have a good reputation online but get no gigs. At the end of the day popularity doesn’t pay the bills.

 

In closing let me quote the most opinionated, funny, wise and influential being on social networks,well, according to me – Khaya Dlanga: “Don’t confuse the “power” on Twitter with your power in real life.”

 

By Vusi Khoza

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